Requirements for an optimal listing of your shop offers on Delupe

In order to ensure that your shop offers are optimally listed on Delupe's price comparison site and Google Shopping, enabling you to receive additional traffic from potential customers, it is crucial that you adhere to specific technical requirements. Failure to follow these requirements may lead to your offers not being displayed to potential customers.

Please Note:

The more product information you provide (e.g. EAN, MPN, model name, category), the more offers we will be able to put online. The more offer data you provide (e.g. delivery costs, delivery times, images, descriptions), the more attractive your offers will look to our users. In both cases, this will boost your sales and lead to a higher conversion rate for your offers.

List of feed requirements

Google docs about field requirements

Main requirements

Data formats

Shop offers may be submitted to Delupe in either CSV or XML file format. The data feed containing your offers is usually generated via an export function in your shop system. Please ask your shop system provider or IT support team about export options for your shop. Delupe prefers to work with XML feeds. To reduce traffic and minimise loading times, you can compress and submit your feed(s) in zip or gzip form.


To ensure that our users will always see current prices and availability status, we need your data feed to be updated regularly – ideally several times a day.

Find the required fields

In addition to the technical requirements outlined earlier, online shops can leverage technology such as algorithms and AI to increase sales. Analyzing data and patterns can help utilize the data to optimize the pricing, details, and inventory status to help customers with the most relevant items, all of which can lead to increased sales and profitability.

Thank you for your attention to these technical integration requirements. We look forward to seeing your shop offers listed on our platform soon.