Feed — Technical Integration
Requirements for optimal listing of your shop offers on Delupe
To ensure that your offers are listed on Delupe’s price comparison site and Google Shopping, enabling you to receive
additional traffic from potential customers, it is crucial that you follow certain technical
Shop offers may be submitted to Delupe in either CSV or XML file format. The data feed containing
your offers is usually generated via an export function in your shop system. Please ask your
shop system provider or IT support team about export options for your shop. Delupe prefers to
work with XML feeds.
To reduce traffic and minimise loading times, you can compress and submit your feed(s) in zip or
We require the following information from you in your feed, in separate named CSV columns or XML
- Product name/title
- Unique product ID (e.g. SKU)
- Brand name
- Product group/category
- Product description
- Price (incl. VAT)
- Product image link (preferably two, for low and high resolution, each in its own column)
- Shipping cost
- Deeplink to a detailed product page
- Availability status
- Delivery time
- Previous price
- Age group
To ensure that our users will always see current prices and availability status, we need your
data feed to be updated regularly – ideally several times a day.
The more product information you provide (e.g. EAN, MPN, model name, category), the more offers
we will be able to put online. The more offer data you provide (e.g. delivery costs, delivery
times, images, descriptions), the more attractive your offers will look to our users.
In both cases, this will boost your sales and lead to a higher conversion rate for your offers.