Feed — Technical Integration

Requirements for optimal listing of your shop offers on Delupe

To ensure that your offers are listed on Delupe’s price comparison site and Google Shopping, enabling you to receive additional traffic from potential customers, it is crucial that you follow certain technical requirements.

Data formats

Shop offers may be submitted to Delupe in either CSV or XML file format. The data feed containing your offers is usually generated via an export function in your shop system. Please ask your shop system provider or IT support team about export options for your shop. Delupe prefers to work with XML feeds.

To reduce traffic and minimise loading times, you can compress and submit your feed(s) in zip or gzip form.

We require the following information from you in your feed, in separate named CSV columns or XML tags:

  • Product name/title
  • Unique product ID (e.g. SKU)
  • Brand name
  • Product group/category
  • Product description
  • Price (incl. VAT)
  • Product image link (preferably two, for low and high resolution, each in its own column)
  • Shipping cost
  • Deeplink to a detailed product page
  • Availability status

Optional information:

  • Currency
  • Delivery time
  • Previous price
  • Model
  • Size
  • Gender
  • Age group
  • Color
  • Material


To ensure that our users will always see current prices and availability status, we need your data feed to be updated regularly – ideally several times a day.

Please Note

The more product information you provide (e.g. EAN, MPN, model name, category), the more offers we will be able to put online. The more offer data you provide (e.g. delivery costs, delivery times, images, descriptions), the more attractive your offers will look to our users. In both cases, this will boost your sales and lead to a higher conversion rate for your offers.