From Setup to Scale: A Smarter Way to Manage Shopping Campaigns with Delupe
One centralized platform for merchants and agencies to launch, monitor and manage Google Shopping and Bing Shopping campaigns across markets.
Why shopping campaign management needs a better control centre
Running shopping campaigns can quickly become an operational challenge. Product information needs to be accurate, tracking must function properly, budgets need to be controlled, payment details have to be current and performance must be evaluated across campaigns and countries. When these activities sit across separate tools or depend on repeated email exchanges, teams lose time and important issues may be discovered too late.
As a Google Shopping CSS partner and Microsoft Bing Shopping expert, Delupe helps merchants and agencies manage their shopping campaigns with clear setup checks and campaign status updates. Merchants can manage one or more stores, while agencies can oversee multiple merchant accounts, making it easier to see what is ready and what needs attention.
A guided route from registration to campaign activation
The onboarding journey follows six practical stages: sign up, add a campaign, connect the product feed, configure tracking, enter billing information and activate the campaign. Progress is automatically saved, enabling users to pause and resume later without the need to reconstruct the setup. Essential controls also ensure that incomplete campaigns cannot be activated until all critical elements are prepared.
Campaign creation is handled through a step-by-step wizard covering campaign information, feed setup, budget settings, tracking and sales, and payment. Users can select the relevant country, shop and store type, including Shopify, WooCommerce and other e-commerce configurations. This structure makes the process easier to follow for first-time merchants while remaining repeatable for agencies launching campaigns across several clients or markets.
Figure: Steps to launch a shopping campaign
Better product data starts with validation
A shopping campaign is only as dependable as the product data behind it. Delupe validates the submitted feed before setup can proceed, checking that the feed URL is accessible, the structure is valid, and all mandatory fields are present.The platform FAQ supports XML, CSV, and JSON feeds, providing merchants with flexibility while keeping a controlled validation process.
Upon detection of an issue, users can view the validation result and fix the problem before going forward. You can track feed issues by using Campaign statuses and the Needs Attention section. This makes feed health an ongoing part of campaign management rather than a one-time technical task during onboarding.
Tracking that matches the way your store is built
Reliable conversion data is essential for evaluating campaign performance. The platform provides tracking routes for Shopify, WooCommerce, Google Tag Manager and manual installation. Instructions adapt to the store type selected during setup, and a Verify Tracking function helps confirm that the implementation is working correctly.
Tracking health remains visible after launch. If an integration stops working, warnings and notifications make the issue clear.This allows merchants to identify gaps in conversion data before using it to assess performance and gives agencies a way to see which accounts require attention without checking every store individually.
Flexible budget and commercial controls
Different businesses need different approaches to growth and risk. Delupe supports daily budgets, monthly spending limits and campaign settings built around CPC, CPA or Hybrid(CPC + CPA) models. At least one payment method is required before activation, while the billing area allows users to add multiple methods, remove outdated details and select a default option. Country-specific payment support is built into the billing design.
These controls allow merchants to keep campaign activity within their financial parameters. For agencies, the same structure provides a consistent way to manage commercial information across clients while keeping country and campaign contexts visible.
Performance visibility from account level to individual products
The dashboard provides a snapshot of active campaigns and merchants including clicks, conversions and spend. From there users are able to explore campaign level reporting to view performance on CPCs, products, orders and break downs of balance. Filters for date range, product, country, device, and status make it easier to focus the analysis on specific areas.
For businesses operating across multiple markets, the global country selector carries the selected market context across campaigns, reporting, billing, and invoices. Teams can therefore switch between markets while keeping the same reporting and account workflow.
Designed for action, not just reporting
A useful dashboard should show more than historical numbers. Delupe's Needs Attention area and campaign warnings bring operational problems forward, including feed failures, tracking failures, billing issues, budget warnings and exhausted budgets. Notifications help users to identify what needs to be intervened while campaign views give them access to details, invoice details, budget history and editing options.
This action-oriented design can help shorten the time between identifying a problem and correcting it. Instead of searching across tools to understand why a campaign is inactive, users can start with the warning, review the related setup area, and take the required action.
Built for merchants and growing agencies
The platform supports two distinct operating models within the same structured environment. A merchant can manage its own shop, campaign settings and performance. While an agency can use the same workflow across multiple merchant shops, countries and campaigns. This common operating model supports consistency as the number of accounts increases.
Access restrictions ensure that only authorized data is used, and data is protected during transit via secure HTTPS communication. The interface is optimized for use on desktop and tablet and makes it easy for teams to check on campaign health without being tied to a workstation.
Connecting platform control with Delupe's shopping expertise
The Merchant & Agency Platform is part of Delupe's wider shopping proposition. As a certified Google Comparison Shopping Service Partner and Microsoft Bing Shopping Expert, Delupe combines campaign management capabilities with expertise in product visibility, bidding, and performance across Google Shopping and Bing Shopping.
For merchants and agencies, this brings platform control and shopping expertise together in one workflow—from campaign setup and product visibility to optimisation and performance monitoring.
A simpler way to launch, manage and grow
Delupe's Merchant & Agency Platform brings the essential parts of shopping campaign management into one guided environment. It helps users establish stronger foundations through feed and tracking verification, maintain financial control through budgets and billing, monitor performance through detailed reporting, and respond quickly when a campaign needs attention.
Whether you are an e-commerce merchant managing your own growth or an agency coordinating campaigns for multiple clients, the platform is designed to make day-to-day campaign management clearer, more consistent and easier to scale.
Ready to manage your Google Shopping and Bing Shopping campaigns with Delupe?
Register with Delupe or schedule a demonstration to explore the Merchant & Agency Platform.